Tips for Successful Marketing Using Instagram


I love social media but I have to admit I’m an Instagram addict and have been for almost 12 months now. If like me you enjoy capturing life with photos you’ll love Instagram. It allows you to shoot and publish online to the social network of your choice in less than 60 seconds and quite creatively too.

Modern photo technology now embedded in smart phones allows us to take photos, add special filters and effects and view them instantly.

Not only that, you can also tweet, Facebook, Flckr and email that photo to friends and family (or strangers) all around the world in seconds. It’s also a great way of marketing too for brands and businesses. I have set up Instagram accounts for some of my clients who I feel will benefit from it – mainly restaurants and retailers as part of their digital marketing strategy. As a Place Manager you could also use Instagram for a Place too such as a town centre or  high street.

Here are my 7 top Tips for Using Instagram for Marketing:-

1. Create a plan outlining the goals that you want to achieve. This could include be the goal of increasing “Brand” awareness or your ‘‘offer’’ through creating conversations online on Facebook and Twitter

2. Ensure photos from Instagram are being shared on all your appropriate social networks. Instagram supports the following social networks in their mobile app:- Twitter, Facebook, Flickr, Tumblr, Foursquare

3.  Make it fun – social networks are social so it gives you an opportunity to put aside corporate formality and experiment with pictures bringing out your personality and creativity – make it exciting.

4. You can have your Instagram photos fed into your interactive website but you’ll need to arrange this with your web developer and set it up.

5. Reveal “behind the scenes” or ‘’funnies’’ – photos that humanise your brand. Or share exclusive content. My favourite celebrity instagrammer is Jamie Oliver the celebrity chef who does this regularly with Instagram.

6. Use Instagram to increase engagement on Facebook by asking open ended questions when posting a photo. This can be as simple as “What do you think about this Instagram Photo of the Day?” On facebook you can add an ‘Instagram’ link on your page as an app.

7. Use #hashtags and Comments on the pictures –by using a # before a key word – this will help users  and search engines find you and categorise with your subject or photo. You could also create a hashtag for an event. Only hashtag the most relevant and important words.

If you successfully use Instagram for your brand or business I’d love to know what works best for you. Leave your comments below.

Look out for the Instacube gadget coming soon! I’d love to get my hands on one of these launching soon!

Burnley College /UCLAN 0c522c6cffda0a1af0d3ffe881ab8b5c_large

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