Digital High Street Skills Trainer to boost Small Business

DigiLisapics 009Lisa Durkin of Place Shaper, a marketing and place management consultant and former town centre manager, is one of the first in the UK to be qualified to deliver an innovative new digital skills course for the retail sector.

Lisa has been trained to deliver the new ‘Digital High Street Skills‘ programme, that aims to conquer the digital divide. Recent research shows that as many as 37% of SMEs still do not have a website!

Lisa has a background in town centre management and more recently running her own company Place Shaper where she is an associate lecturer in Digital Marketing at UCFB university in Burnley and  an Advisor to over 60 Town teams and Portas Pilots in the North West region delivering training sessions and mentoring support to town teams and partnerships with the Association of Town and City Management.

This exciting new programme will help with the up-skilling of the UK’s Small and Medium-Sized Businesses (SMEs) and all those independent retailers and services on our high streets  looking to make the move into social media , having an online presence or to enter into e-commerce.

Digital High Street Skills is a National Skills Academy for Retail (NSAR) programme, developed and delivered in partnership with the Association of Town and City Management (ATCM) who Lisa also works with as a Town Team Advisor. The programme was recently launched  at the Future High Street Summit at the National Space Centre in Leicester.

Lisa explained more:“‘Small businesses, independent retailers or market traders in the North West have a huge role to play in ensuring that we have thriving town centres. The objective of the project is to fill the “digital divide” between small and large businesses, and to demonstrate that digital up-skilling will play a crucial role in delivering improved economic results and social experiences on the high streets of the future. ATCM and the National Skills Academy for Retail have worked together, and with town centre and retail experts, to develop the exciting content for the programme.

“It is about bringing businesses into the twenty first century. People who enrol on the courses will learn how to improve sales using e-commerce, social media and the Internet and gain skills to manage a multi-channel business.  Lisa will be delivering courses in the Lancashire and greater Manchester area at various venues  or in  any town centre building, subject to demand.”

The programme will show how multi-channel retailing is relevant to every size of business, and why small businesses need to offer it if they want to be able to match the expectations of modern customers in today’s mobile-digital age.’

Digital High Street Skills Logo

Download the Digital High Street Skills Brochure for more information on course content

For more details about running these sessions in the Lancashire, Merseyside, Greater Manchester area contact: Lisa Durkin – Place Shaper on 07970 752989

W: or e-mail :

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