Does your Business need an extra pair of hands in the Lead up to Christmas?

Hello there…                                                                                    LisaDurkin_BioPicBW

Does your business need a helping hand right now?  Do you need someone to assist with your Digital Marketing, project manage a new website / event or just need an interim project sorting? Maybe you’ve got a new product to launch, moving business premises or its a really busy time of year and you need an extra pair of hands. Think of me as your Girl Friday – I can turn my hands to pretty much any project.


”As a freelance Business, Digital Marketing and Place Marketing consultant I only get chance to work with a handful of clients and at the present time I have a few days a month spare to deliver some consultancy  or project management services for a new client or two .”

Why Choose PlaceShaper?         

  • I love a business challenge. I’m passionate about places, businesses, event management, retail and all things branding, digital & social – even interior design or retail window dressing. Oh and I’m very visual, I always have my Nikon with me – so I do a bit of photography too – Anything that lets me be creative!    
  •  I live in Burnley and my office is based from home. I’m prepared to travel a bit -but I would need to cover travel expenses. As a Sole Trader -there is just me so you’re supporting an independent business (not a big marketing agency) which means I will go the extra mile for my clients and in most cases give client response 7 days a week and working unsociable hours when required.
  • As a freelance consultant I pay my own taxes, NI & holidays – (which is reflected in my hourly /day rate depending upon the project from £18-25 ph).  I  can work for you on a temporary  or retained basis and invoice you monthly or per job. 

I can pretty much turn my hand to any business challenge, event or interim project and can help out on a temporary or longer term business as long as it fits in with my existing clients! Maybe we can collaborate on a project? 

If you have a project for me or you want me to ‘place shape’  your business or place, drop me an e-mail & we’ll meet up for coffee e:


Finally – Instagram allows Multiple accounts

”You can switch between them by tapping on your username at the top or your profile”

What a relief from someone who manages 8 Instagram accounts for clients  – as finally Instagram is supporting one of its most requested features – allowing you to switch users without having to log in and out each time if you have more than one instagram account. Albeit you can only have a maximum of 5 accounts set up (but at least I can set up my main 5  accounts..)

The photo-sharing app announced Monday (8 Feb) that Instagram users will begin to see support for multiple accounts appear in its iOS and Android app this week.


Add and Switch Between Multiple Accounts

You can now add up to 5 Instagram accounts and quickly switch between them without having to log out and log back in. This is included on version 7.15 for iOS and Android, available in the App Store.

How Do I add and switch between multiple Instagram accounts?

You can add multiple Instagram accounts to switch between them without having to log out and log back in. To add multiple Instagram accounts:

  1. Go to your profile and tap or in the top right
  2. Scroll down and tap Add Account
  3. Enter the username and password of the account you’d like to add

To switch between accounts you’ve added:

  1. Go to your profile
  2. Tap your username at the top of the screen
  3. Tap the account you’d like to switch to

Note that you can add up to a maximum of  5 accounts.

If you need Help as a small business with your social media strategy including the use of Instagram – get in touch. I can offer you training to do your own or manage your Social Media and Digital Marketing for you.




Get inspired at the Professional Development Expo -Burnley College

Join me along with other guest speakers,  Burnley College, Themis and UCLan Burnley for the first ever Professional Development Expo a unique event that will give you the guidance and tools you need to get ahead in today’s marketplace.

Where: Burnley College

When : Wednesday 20th January 2016 5.30pm-7.30-pm

  • Drop into one of the 20 industry zones
  • Visit our professional development surgeries
  • Hear from industry leaders at our career seminars
  • Meet old and new faces at the networking hub
  • Drinks and canapés

I’ll be one of the ‘experts’ (allegedly!!) giving you tips and advice on Growing your online network from 6.00pm-6.25pm. I’ll be giving you tips on using various social media platforms to grow your online networks and outlining the power of Keywords, Hashtags, SEO and good content.

  • 5:30pm – How to be the perfect interview candidate
  • 6:00pm – Grow your online network
  • 6:30pm – How to lead from the front
  • 7:00pm – Public speaking for the terrified



See you there

Lisa  x


Digital High Street Skills Trainer to boost Small Business

DigiLisapics 009Lisa Durkin of Place Shaper, a marketing and place management consultant and former town centre manager, is one of the first in the UK to be qualified to deliver an innovative new digital skills course for the retail sector.

Lisa has been trained to deliver the new ‘Digital High Street Skills‘ programme, that aims to conquer the digital divide. Recent research shows that as many as 37% of SMEs still do not have a website!

Lisa has a background in town centre management and more recently running her own company Place Shaper where she is an associate lecturer in Digital Marketing at UCFB university in Burnley and  an Advisor to over 60 Town teams and Portas Pilots in the North West region delivering training sessions and mentoring support to town teams and partnerships with the Association of Town and City Management.

This exciting new programme will help with the up-skilling of the UK’s Small and Medium-Sized Businesses (SMEs) and all those independent retailers and services on our high streets  looking to make the move into social media , having an online presence or to enter into e-commerce.

Digital High Street Skills is a National Skills Academy for Retail (NSAR) programme, developed and delivered in partnership with the Association of Town and City Management (ATCM) who Lisa also works with as a Town Team Advisor. The programme was recently launched  at the Future High Street Summit at the National Space Centre in Leicester.

Lisa explained more:“‘Small businesses, independent retailers or market traders in the North West have a huge role to play in ensuring that we have thriving town centres. The objective of the project is to fill the “digital divide” between small and large businesses, and to demonstrate that digital up-skilling will play a crucial role in delivering improved economic results and social experiences on the high streets of the future. ATCM and the National Skills Academy for Retail have worked together, and with town centre and retail experts, to develop the exciting content for the programme.

“It is about bringing businesses into the twenty first century. People who enrol on the courses will learn how to improve sales using e-commerce, social media and the Internet and gain skills to manage a multi-channel business.  Lisa will be delivering courses in the Lancashire and greater Manchester area at various venues  or in  any town centre building, subject to demand.”

The programme will show how multi-channel retailing is relevant to every size of business, and why small businesses need to offer it if they want to be able to match the expectations of modern customers in today’s mobile-digital age.’

Digital High Street Skills Logo

Download the Digital High Street Skills Brochure for more information on course content

For more details about running these sessions in the Lancashire, Merseyside, Greater Manchester area contact: Lisa Durkin – Place Shaper on 07970 752989

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